It used to be the case that gyms were a place that you simply went to work out. However, nowadays they have also become a social hub, a place to spend time with friends and catch up whilst you keep fit.
They may even check their Twitter or Facebook whilst they catch their breath, often checking in to share with their friends where they are. Reaching a wider network of possible customers. You may even have a few gym selfie lovers in your midst too; another form of advertising through social media.
You could also encourage your regulars to follow or like you on Facebook, Twitter or Instagram. Allowing you to send through new classes or perhaps upcoming events that your gym is holding or taking part in.
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